Worldreader Mobile places free books on thousands of developing-world phones
While visiting a remote village in the central mountainous region of Bali that could only be reached by foot and hair-raising motorbike ride, the presence of two things surprised me. In a place where there was no running water, sewerage, electricity or proper roads, we visited a substantial Christian church built of concrete and tiles on the side of a mountain. And among the baskets of chillies and other crops being prepared for market, young people were fiddling with their mobile phones. This picture - of the phone use at least - is repeated across the developing world where cheaper, basic phones such as per-paid Samsungs, Nokias and Blackberries are prolific and now a new book reading app has been developed to bring free books to these millions of 'feature phones'. Worldreader Mobile, operating on the biNu platform, has just moved out of the beta phase and already 10 per cent of biNu's 5 million users have accessed the app - about 107,000 in India, 60,800 in Nig